BIMI
A standard for showing your logo next to authenticated mail.
Brand Indicators for Message Identification lets verified senders display a logo in supported inboxes. Requires DMARC at quarantine or reject and a Verified Mark Certificate for full Gmail support.
reading this as SaaS product teams
A SaaS product sends on behalf of its customers, so the deciding factors are tenant isolation, whether suppressions can be scoped rather than global, and whether support can answer why one specific account did not receive one specific email. Lifecycle automation and transactional sending usually need to coexist.
Applied to bimi, that means weighing multi-tenant support, event stream, the suppressions API, and operating track record ahead of the rest, against trial expiry notices, dunning, onboarding sequences, and per-tenant transactional mail.