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Transactional Marketing owned by Sinch

Mailjet

European-focused, GDPR-friendly all-in-one.

overview

Mailjet (Sinch) offers transactional plus marketing with EU data residency. Drag-and-drop builder is among the better ones. API is solid but not differentiated.

for SaaS product teams

A SaaS product sends on behalf of its customers, so the deciding factors are tenant isolation, whether suppressions can be scoped rather than global, and whether support can answer why one specific account did not receive one specific email. Lifecycle automation and transactional sending usually need to coexist.

Against trial expiry notices, dunning, onboarding sequences, and per-tenant transactional mail, Mailjet covers every capability this audience leans on: multi-tenant support, event stream, the suppressions API, scheduling, and webhook coverage. The deciding factor becomes price and operational preference rather than feature gaps.

  • Multi-tenant: Yes
  • Event stream: Yes
  • Suppressions API: Yes
  • Operating since: Not published
  • Scheduling: Yes
  • Best published rate per 1,000: Tiers not published in comparable form
  • Deliverability: Solid for European-routed mail.
  • Webhooks: Yes
  • Starts at: $17/mo for 15,000 emails
deliverability

Solid for European-routed mail.

best for

EU-based teams with GDPR-sensitive recipients.

pros
  • EU data residency
  • Strong template builder
  • Sub-accounts
cons
  • Free tier capped at 200/day
  • API ergonomics feel dated

Features at a glance

API Yes
SMTP Yes
SDKs node, python, go, ruby, php, java, dotnet
Webhooks Yes
Templates rich
React Email No
Batch send Yes
Scheduled send Yes
Suppressions Yes
Multi-tenant Yes
Inbound parsing Yes
Event stream Yes
Idempotency keys No
Dedicated IP Yes

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