maddy alternatives
Providers that compete with maddy on at least one of: Self-hosted
Composable all-in-one mail server.
Switching as SaaS product teams
A SaaS product sends on behalf of its customers, so the deciding factors are tenant isolation, whether suppressions can be scoped rather than global, and whether support can answer why one specific account did not receive one specific email. Lifecycle automation and transactional sending usually need to coexist.
maddy does not cover event stream, the suppressions API, scheduling, and webhook coverage. Novu, Postal, and mailcow close that gap. The order below weighs this audience's priorities first, so it differs from a general popularity ranking.
ranked for SaaS product teams
- 01
Novu
Notifications Self-hostedOpen-source notification infrastructure.
Adds event stream, the suppressions API, scheduling, and webhook coverage over maddy, with nothing given up on these priorities.
30,000 events/mo on cloud, free self-hosted · $250/mo (Business cloud) - 02
Postal
Self-hosted TransactionalOpen-source mail delivery platform.
Adds event stream, the suppressions API, and webhook coverage over maddy, with nothing given up on these priorities.
Free, self-hosted · Self-hosted only - 03
mailcow
Self-hostedDockerized groupware and email server suite.
Adds event stream and the suppressions API over maddy, with nothing given up on these priorities.
Free self-hosted, GPL-3.0 · Free self-hosted - 04
Cuttlefish
Self-hosted TransactionalOpen-source transactional email server with a web UI.
Adds event stream and the suppressions API over maddy, with nothing given up on these priorities.
Free self-hosted, open source · Free self-hosted - 05
Listmonk
Newsletter Self-hostedSelf-hosted newsletter and mailing list manager.
Adds event stream, the suppressions API, scheduling, and webhook coverage, gives up multi-tenant support.
Free, self-hosted · Self-hosted only - 06
Plunk
Self-hosted MarketingOpen-source unified email platform.
Adds event stream, the suppressions API, scheduling, and webhook coverage, gives up multi-tenant support.
3,000/mo on hosted free plan · $19/mo or self-host - 07
Ghost
Newsletter Self-hostedOpen-source publishing with built-in memberships and email.
Adds the suppressions API, scheduling, and webhook coverage, gives up multi-tenant support.
Self-hosted is free (your infra cost) · Ghost Pro from $9/mo
maddy and its alternatives, side by side
Columns are the priorities SaaS product teams weigh, in order. maddy is the first row so the trade in each direction is readable at a glance.
| Provider | Multi-tenant | Event stream | Suppressions API | Operating since | Scheduling | Best published rate per 1,000 | Webhooks |
|---|---|---|---|---|---|---|---|
| maddy | Yes | No | No | Not published | No | Tiers not published in comparable form | No |
| Novu | Yes | Yes | Yes | 2021 | Yes | Tiers not published in comparable form | Yes |
| Postal | Yes | Yes | Yes | Not published | No | Tiers not published in comparable form | Yes |
| mailcow | Yes | Yes | Yes | Not published | No | Tiers not published in comparable form | No |
| Cuttlefish | Yes | Yes | Yes | Not published | No | Tiers not published in comparable form | No |
| Listmonk | No | Yes | Yes | Not published | Yes | Tiers not published in comparable form | Yes |
| Plunk | No | Yes | Yes | Not published | Yes | Tiers not published in comparable form | Yes |
| Ghost | No | No | Yes | 2013 | Yes | Tiers not published in comparable form | Yes |
Novu, Postal, and mailcow add capability without giving anything up on these priorities. The rest trade one thing for another.